Overview

Our founder, orthotic and footwear specialist Dr. George Lane, is a former practicing podiatrist with over 20 years of clinical experience. Dr. Lane left clinical practice to start a new business with the primary focus of providing the best custom orthotics with the best customer service to the Greater Richmond area. His areas of expertise are custom orthotics, footwear evaluation and fitting, human biomechanics, and running injuries. As a runner in high school, Dr. Lane suffered numerous injuries due to all his distance running on the hard roads. After getting custom orthotics himself, he noticed that he could run much more mileage without getting injured. Years later, as a young podiatrist, he began to realize that what was causing pain for so many people wasn't necessarily imperfect foot alignment, but also the unnaturally hard, flat surfaces that our feet are subjected to every day for hours on end. What he learned, over time, was that these hard surfaces were damaging to the feet, causing worsening of alignment and posture of the feet and the body, along with painful symptoms. Dr. Lane determined that the most effective way of combating this problem was by protecting the feet with good footwear and support. Over the years, he worked with many types of orthotics, both with his patients and himself, to determine which ones are the most effective. In 2012 he discovered Sole Supports lab and the innovative product they created, trying them first on himself, and found that they were by far the most comfortable, supportive, and corrective orthotics he had ever worn. His patients' results were equally remarkable. Dr. Lane has been using them, both on himself & with his patients, ever since. Dr. Lane's mission is to help others by educating them on the importance of proper footwear & support to prevent injuries & reduce pain. In this effort, we strive to provide the very best custom foot orthotics to our customers.