Sugandh-a bespoke designer has a Western Aura rooted with Indian Culture. She believes to emit more fragrance through her label and create a new horizon. "It is great to love what you do; but it is awesome to do what you love" says Sugandh, a Fashion Designer from NIFT, Gandhinagar, who has launched a Fashion Apparel brand by her name - Sugandh. Living by its name, Sugandh aims at spreading the fragrance of simple and elegant fashion sense through age groups and clothing trends. The 24 year old believes in creativity and uncomplicated designs which are reflected in her creations. The idea to come up with a fashion brand which provides sober and comfortable yet trendy outfits struck the founder during her visit to the Lakme Fashion Week in March 2015. She interacted with the top notch designers about the influence of western designs and patterns on the Indian apparel industry and decided to launch a brand which could cater to this segment of industry. You will love the texture and finesse of this young homemaker. After all, she has a sense of creativity and is a multi-faceted personality.
