We help brands and artists in music to perform at their best. At the heart of Studio Herrström lies a deep connection to music. The studio is led by Erik Herrström and Lukas Haider, who, with more than 25 years of combined experience, have worked with many major brands in the music industry, including Spotify, Sony Music, Beats by Dre, Native Instruments, Sound.xyz, and more. Over time, they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products. Highlights includes: Leading campaigns and brand initiatives at Spotify, creating visual identities for iconic artists such as Whitney Houston and Elvis Presley for Sony Music, developing brand identities for music startups such as Sound.xyz, Stage, and SONX, as well as partnering with record labels such as TAU by the renowned DJ-duo Adana Twins. We believe that in music, having a unique voice, being highly skilled, and releasing good tracks isn't enough to succeed today. To make it, you need a robust strategy in combination with a conceptually strong visual identity to deeply resonate with your audience. We see ourselves as design partners in helping brands and artists create these visual worlds. We operate globally, with team members across Europe and the United States. Therefore, we are able to approach our projects in an agile and modern way.
