Marketing is becoming more and more critical in the success of a company. Having that in mind and being the only marketing club in the whole of Belgium the SMC has the responsibility to bring to the students additional ideas, awareness and knowledge by introducing them to a broader and more recent perspective of the field than what is generally believed. In this way students from different backgrounds develop their analytical and creative skills by bringing added value and building a strong network in the marketing field. During each semester the SMC organize Talk Events (we gather students in attempts to listen to an ordinary guest speaker to tell us his extra-ordinary story) and Masterclasses (we try to teach a specific tool to a smaller group in attempts for them to acquire a concrete experience/skills on the marketing field), these 2 events are taught by experts of the field. Besides that once in a year we have our Big Event, the Solvay Marketing Challenge that is a business Game where we try to challenge the student community during a day for a business case on marketing topics. With these events the SMC expect that students will thus have the opportunity to learn about current marketing practices which are not usually taught in class. What we want is to challenge and reinvent ourselves together!
