We help companies and investors to create substantial value from brand assets in the purchase, sale, merger and management of businesses. Our own research and experience as well as academic insights from behavioural economics and finance clearly prove that branding is highly effective in providing the perceptions and mental shortcuts that drive 95% of human decision making, including purchase and investment decisions. That is the reason why companies with strong business narratives can demand a substantial valuation premium. If you would like to maximise the brand value in your business please get in touch, message me on LinkedIn or email me at dc@stratosphere-partners.com.
