Overview

We are a purpose-driven beauty brand, committed to ending global texturism by promoting mental wellness and self-love through our non-toxic formulas designed intentionally for textured strands to nourish, restore, and refresh textured strands while increasing moisture-length retention and overall healthy hair and scalp. Our line of products not only provide long lasting hydration and moisture for days at a time but it also helps reduce the amount of hours it takes to wash the hair each week. Our products help to grow longer hair by retaining length through moisturized strands. Our products are free of sulfates, silicones, parabens, mineral oil, phthalates, and paraffins. No use of pure coconut oil for those who may be indifferent to it. The SOF experience entails encouraging and uplifting you to love and embrace your strands just as they are because you were created with intention. And reminding you that you have a purpose in life. Our Purpose: Our purpose is to inspire positive change and contribute to a healthier, more inclusive, and sustainable future. Our Mission: We are committed to providing clean, non-toxic hair care products that celebrate and support all hair textures, while promoting mental wellness and self-love. Our Motto: #KeepTheFaith Our Tagline: Where purpose meets beauty, no strands left behind. Our Slogan: Nourish. Restore. Refresh. Faithfully!