Founded by IIM-A, MICA, Miranda House and BITS Pilani alumni in January 2016, Social Buzz (A unit of GMS Hospitality Services Private Ltd) is a 360 degree Digital Marketing agency that relies on customer insights and research to drive strategies and execute them end to end. It is empanelled with Times of India and has handled various projects of the Bennett Coleman and Company Limited, one of India’s largest Media conglomerate including social media strategy and execution of VARDAN. Buoyed by its successful campaigns in Education sector, Jewelry sector, Lifestyle sector, BFSI sector and FnB sector, Social Buzz has earned a highly positive word of mouth in a very short span of time. Case studies: 1. Times of India Buzzphoria - Video Marketing campaign Times of India executed a Video Marketing campaign in the Tri city of Chandigarh, Mohali and Panchkula in the form of a flash mob that captured the essence of the Tricity. Social Buzz was expected to achieve 1 lakh views of the video and ended up achieving twice the expected video views. Category: Video Marketing for Publishing House Services offered: Branding on social media channels Video view generation- organic and inorganic Influencer marketing Query handling on social media channels 2. Jagran Sanskarshala - Branding and Performance Marketing Jagran Sanskarshala is a 2.5 months campaign (10th Sep 2019 to 18th Nov 2019) which aims to include the sense of moral values and social responsibility in student’s day to day lives. Category: Branding for a Publishing House Services offered: Website Design and Development Search Engine Optimisation (SEO) Branding on social media channels Query handling on social media channels Media buying through niche targeting Website URL: https://www.jagransanskarshala.com/ Results: 60 day campaign | 8.2 million reach | 0.3 million engagement | 10,000+ queries handled.
