Smile 90.4FM
Broadcast Media Production and DistributionView the employees at
Smile 90.4FM-
Mariechen Goottsch Freelancer
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City of Cape Town, Western Cape, South Africa
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Rising Star
Ansu Flugel Sales Manager at Smile 90.4FM-
Cape Town, Western Cape, South Africa
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Rising Star
Achmat Forbes front-end developer || software developer-
Cape Town, Western Cape, South Africa
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Rising Star
Ryan O'Connor Breakfast show host at Smile FM-
City of Cape Town, Western Cape, South Africa
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Rising Star
Crystal Fisher Finance Assistant at Smile 90.4FM-
City of Cape Town, Western Cape, South Africa
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Rising Star
Overview
Smile 90.4FM is a bilingual radio station that offers entertainment, information and inspiration to the upper LSM Metropolitan audience of Cape Town. The station took to the airwaves in Cape Town on 25 March 2013 with the purpose of putting a smile on every listener's face. Although a complete commercial station, Smile90.4FM resonates and empathises with the community. Smile 90.4FM format is 60% music, 40% talk. Smile's music, 'Cape Town's best mix of the 80s, 90s and now' consists of 50% international and 50% South African songs. Talk comprises 55% English and 45% Afrikaans. Talk content is led by Smile News, "Amplifying the good news in the Mother City". This unique news positioning finds expression in a topical good-news story opening and closing each bulletin. Smile 90.4FM's growth in listenership has been phenomenal, making us Cape Town's fastest growing radio station. Our listeners are mature, affluent, high earners with disposable income; are family orientated, care about their standard of living, their homes and general health and well-being. If you want to talk to influential, affluent, mature listeners who are engaging and positive in the Cape. Smile 90.4FM has a unique offering, carries a unique positioning in the market and is a brand that both advertisers and listeners want to be associated with.
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