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SMGR | Fashion & Trend Research

Information Services
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Overview

We are a trend forecasting consulting firm based in Paris and focused on the Latin American market. Our philosophy considers that everything starts with the design process, and we support our clients to align their creative process with the brand strategy to improve their market positioning. We help brands navigate the overwhelming amount of information about trends to create culturally-relevant and commercially viable collections. Our methodology is based on tracking changes in society and technology while analyzing environmental, economic and political challenges on a global scale. This is combined with a deep industry knowledge, gained during our years working in Europe, the United States of America and Latin America. Overall, we help our clients identify future trends and answer the two most important questions: which trends should they adopt and why?