Overview

I've built several successful e-commerce businesses, and helped others build theirs. I have a track record of increasing ecommerce revenues in omni-channel businesses. I specialize in start-ups and entrepreneurs; recent consulting engagements include a Canadian industrial parts manufacturer, a gift shop operation in the travel industry, a small jewelry company, an aftermarket vehicle parts retailer, and a small garden center. My leadership, collaboration, professional knowledge, and understanding of key business metrics can help us build a business strategy & a profitable P&L together. I have deep understanding of consumer behavior and other marketing topics, and have an M.S. in Marketing and an MBA with concentrations in Marketing and Finance. I can help you with: • Problem solving & general ecommerce advice - setting realistic expectations and objectives, & long-term growth strategy • Promoting your business - strategies and tactics to drive traffic and conversion, digital marketing mix & marketing plans to generate new customer acquisition • Development of e-commerce & digital marketing workflows • Social media marketing and reputation management • Business measurement with analytics • Doing business on eBay, Amazon, and other marketplace sites • Website evaluations and advice - optimize the user experience & customer journey • Website functionality improvements and roadmap planning • Content and technical SEO improvements • Digital content strategies - Optimize brand content • Online merchandising improvements • Hiring ecommerce and digital marketing team • Finding and selecting digital agencies and technologies, & setting up your ecommerce and digital ecosystem. Negotiating contracts with these agencies and services.