Overview

SISTERWOULD is a first of its kind to hit the beauty market, completely disrupting the haircare category. Everyone deserves to bask in the pleasure of washing their hair and scalp. For some, this seemingly simple ritual is taken for granted. SISTERWOULD haircare exists to help everyone turn washing their hair into an enjoyable moment of self-care. With a passion and drive for creating a beauty brand with purpose, Flo and Rina saw a gap in the market for an inclusive and accessible, scientifically formulated, haircare brand. At a time when people were fed up with the stereotypes and typical representations of women in beauty, the two friends set the goal to break down the hierarchy of A-typical beauty and challenge the status quo. This drove the innovation behind their formulations, which ensures every hair concern (from dandruff, to psoriasis) and type (thick to brittle) was catered to. Even minority or often forgotten groups of women, such as those experiencing hair loss, alopecia or those undergoing chemotherapy have been considered. With visually impaired family members, they also discovered the daily plight and frustrations felt by this self-care routine. Working with Vision Australia, they had brail included on their packaging and placed an emphasis on the sensory experience, including tactile ingredients to help with the differentiation between products. They also created a tactile imprinting system = lined for shampoo and ::: dots for conditioner for those who don’t read braille. Purpose and poise. The name Sisterwould represents the brand ethos, which centres around the founders approach to their friendship. Built on the sentiment that a sister doesn't need to be related by blood, but rather someone who provides unconditional love, support, guidance and acceptance. SISTERWOULD symbolises the embodiment of these values, where we believe in the beauty and value of everyone. The result? Performance-driven haircare products, by a brand that cares.