Overview

The San Francisco Tour Guide Guild is a non-profit organization of professional tour guides and other members of the travel and hospitality industry who live or work in the San Francisco Bay Area. Our mission is to foster a standard of quality, ethics and professionalism among our members, using means such as continuing education and certification programs, and by setting forth a Code of Ethics and Professional Standards. We advocate for the advancement of tourism and the tour guide profession, and provide a liaison between tour guides and employers.