Specialised in upcycling events, SED NOVE makes good use of the fashion industry’s busy events calendar to produce for its clients experiential workshops and press relations objects, by re-using in a closed loop their sleeping stocks of branded leathers and components. Through the materials that make fashion, SED NOVE’s mission is to make visible houses’ environmental, social and cultural initiatives. These upcycling actions implement SED NOVE’s unique assembly know-how, recognized métier d’art by the French Institute of Métiers d’Art. SED NOVE won won the 2022 AMI Paris x Institut Français de la Mode Grand Entrepreneurship Prize and benefitted from the French Ministry of Culture’s financial support.
