Overview

Signifying modest origins, Santan X Sambal is the victory chant of a founder whose coffers sat stripped down to the last dollar at the time of our 1 July 2021 inception. Embodying the allure of a designer label and sealed with a kiss for warmth, the ‘X’ in our name represents “and” — but with sexy grit. Emerging on the local home catering scene right smack in the middle of pandemic season, our marque is made of the tough stuff while built on a disruptor’s dream of passion and vibration. Yeah, we’re hip like that. The creation of journalistic and communications heavyweight, Deborah Joy Peter, whose literary trail extends well beyond a decade, this setup is how the culinary-trained writer extraordinaire is reinking her mark. Unapologetic, her re-entry rests on her own terms. Still, the more poignant goal under her sleeve is returning to her love of cooking. SXS combines her culinary prowess with her penchant for strategy and innovation. A dominator in the kitchen both at home and in numerous commercial ones during tenures past, even quick fixes at the hands of this artiste are anything but ordinary. A one-woman show, SXS is her brainchild. Curator our of soulful concoctions, she is also the branding strategist and creative muscle. From business to research to photography to design to digital to social to copy to marketing to PR to cookery and an array of other fun things, she is our wearer of all hats. Nasi Lemak is to the xennial ‘food paradise’ in one fell swoop. Childhood memories of her dalliances with this national speciality afford her the ultimate epicurean escape for one so romantically dazzled by said delight. To her, the pop and pizzazz of this mainstay cements its position of prominence. A heartfelt tribute to Malaysia’s pride and joy in a signature dish, her move back to the basics of this perfect cult favourite captures her revelry of this unsullied gem in its most natural form. An intergenerational heritage symbol, SXS is its singer of praises.