Overview

Working with Startups and Scale-ups within B2B SaaS has made us realize the top mistakes that companies make when it comes to marketing. They think more budget will result in more customers without taking in the behavior of each and every individual channel. Our hands-on experience in inbound marketing has allowed us to make efficient growth rather than growth at all costs. Companies often go down the latter path after their first round of funding and burn all their money in campaigns that bring in crappy leads that do not convert.