The company behind Strawberries & Creem (S&C) and The Cambridge Club Festival (CC). – S&C – Founded by friends in 2014, Strawberries & Creem has become one of the most exciting and culturally-significant event brands in the UK. Renowned for unique lineups, underpinned by a ‘Celebrate Heritage, Champion Future’ mantra, the festival blends global superstars and era-defining pioneers with cutting-edge homegrown talent – to create genre-spanning, forward-thinking showcases of live music. Past performers include Burna Boy, Little Simz, Skepta, Giggs, Central Cee, Mabel, J Hus, Kano, Koffee, AJ Tracey, Stefflon Don, Ludacris, Aitch, Ms Dynamite, Mahalia and more. We lead the industry on gender equality, curating balanced lineups (50% of performers are women) and collaborating with UN Women UK to tackle sexual harassment and create safer spaces for fans, artists and staff. The next S&C festival takes place in 2024. Until then, S&C is partnering with HUGO on a series of exclusive shows in London (e.g. Loyle Carner) – after co-hosting the BRITs after party – and delivering bespoke events (e.g. J Hus party with 2K Management). – CC – Created in 2017 as a one-day fair after S&C, The Cambridge Club has grown rapidly to establish itself as an award-winning weekend festival. Founded on a passion for feel-good music, the event brings together friends and family of all ages to share in a journey of Disco and Discovery – celebrating Music, Arts and Culture. A magical home in the Cambridgeshire countryside, Childerley Orchard, offers a beautiful backdrop for some of the world’s most iconic artists in Disco, Funk, Soul and R&B – plus contemporary pop, leading DJs and dance acts, arts, comedy, food and more. Previous performers include Lionel Richie, Diana Ross, Nile Rodgers & CHIC, Kool & The Gang, Grace Jones, The Jacksons, Billy Ocean, Sister Sledge, Rag’n’Bone Man and more. After winning ‘One To Watch’ at the AAA awards, The Cambridge Club returns on 7-9th June 2024.
