Overview

Rusty is an alternative surf lifestyle brand that draws inspiration directly from indie music, contemporary art & cutting-edge fashion. We give a nod to those who came before us, who laid the groundwork 35 years ago for our fundamental being. To chase the fire, to push the limits to the brink of chaos, to come out challenged and victorious. #ourkind. The Rusty DNA was set in stone right back in the early days of the late 80’s. Born when likeminded people came together in pursuit of an ideology that meant something more. Creation, pride and resilience. They were a mismash of surfers, shapers, skaters, musician and artists, all vying for a shot to set the pace for the future. Today, Rusty continues to thrive on the pursuit of life beyond societal norms. The visionaries of the past have paved the way for a new generation that continues in the tradition of the old guard, leading the youth to the values of the brands foundational days. Our kind is here to stay and we’ll continue to express ourselves as we see fit. Charging head first, free of constraint and inspiring those who follow next.