ROKA London creates bags, backpacks and accessories that are sold worldwide. For USA and Canada, our brand is ORI London, with the same products, philosophy and vision as ROKA. Our Vision To EMBOLDEN - to help people express themselves and live life in COLOUR. and we’ll have their back on the way! Our Mission To create bags and backpacks that make people smile. And feel confident that the important things they entrust their ORI to carry are safe. ROKA is born from Weather! We are a story of two people. Emma from the UK and Brett from South Africa. They met on their travels, fell in love and moved to London. Dressed in jeans, flip flops and an old backpack, Brett got drenched while looking for product inspiration in Oxford Street - and the idea for a weather-resistant backpack was born. ROKA & ORI Bags & Backpacks are for Everyone. Every Day. Everywhere. Lightweight and durable, our products keep things safe and organised – they are stylish, make a statement and are easy to wear or carry.
