Rives de la Beauté is an original city event that offers a pro-active platform for beauty and fragrance brands as well as creative agencies to enhance their visibility and image and present a range of original installations and experiences. The concept is that of a Parisian itinerary dedicated to beauty, fragrance and wellbeing. Whether on the Left Bank or the Right Bank, Rives de la Beauté covers a range of different venues (shops, galleries, unusual places...) throughout the city. Participants present events, installations, exhibitions and conferences at the venue of their choice. Depending on the participants, the events are open to a large public audience, including beauty professionals, journalists, opinion leaders, brand “aficionados” as well as to a larger selection of well-informed curious customers, looking for new experiences. A selection of multi-disciplinary satellite events called ‘les Passerelles’ explore the interdisciplinary nature of beauty (perfumes, fashion, photography, literature, film, art, food) This Parisian journey will be to beauty and fragrance what the Milan Furniture Week is to design or the Venice Biennial is to art; In short, a unique global event with Paris, the fashion and beauty capital as a backdrop. 'Rives de la Beauté' offers a balance between strong cultural content and commercial objectives. But its principal aim lies in the close link between the search for creativity and a deep respect for the consumer and his or her environment.
