RFE has been helping accountants create, grow and manage their own financial service practice for 15 years. We are the provider of people, infrastructure, practice management, software and services in financial advice. We have established over 25 joint ventures with quality accounting firms in Sydney, Canberra, Melbourne and regional NSW over the last 18 months. Our approach gives the accountant equity, dividends, directorship and shared control of a financial services company. A financial services joint venture looks and feels like an extension of the accountant’s existing accounting practice. All financial services are supported by a money back service guarantee. The RFE approach is markedly different from the traditional referral model in two key ways: 1. RFE works proactively to grow a profitable business. We do not wait passively for referrals but create opportunities through a range of lead generation activities tailored to each joint venture practice. 2. Our accountant partners share in the revenue and equity value creation. We believe that accountants often underestimate the value they are referring to a financial planner – under the RFE model, this value is captured for the accountant. Key Benefits to the Accountant • Our business model is profitable from day one. • Generate a new source of revenue and build a capital asset • RFE does the “heavy lifting” to grow the business. • We offer 50/50 shareholding and board representation. • We provide services under our own unrestricted AFSL and Credit License. • Advisers are not incentivised to promote any particular product. • Client interests are paramount. • No upfront establishment costs. • RFE manages all compliance and all human resources. • We do not expect accountants to become a financial planner. The list of client services that can be offered via the JV include: - • Superannuation • Retirement planning • Investment advice • Property • Lending • Life and other insurance
