MISSION The Reducetarian Foundation develops unique education programs to reduce the amount of animal products that our society consumes. Our aim is to improve human health, protect the environment, and save farm animals. VISION We envision a world where all people eat less meat. CORE VALUES In a few words: it's not all-or-nothing. We celebrate the small changes in personal behavior that collectively result in a significant difference in the world. OUR APPROACH The Reducetarian Foundation works to educate and inspire people around the world to make healthier, more eco-friendly, and compassionate food choices. We use large-scale online advertising and social media campaigns and grassroots efforts to raise awareness about the value of eating less meat among millions of people each year.
