Red Rock is built upon three values: CAFFEINE, CULTURE, and COMMUNITY. Red Rock was born when a group of people came together and wanted to create a place of genuine community. Not just a great place to meet and hang out, but a place that truly gave back and supported the community that supports it. That's why the Red Rock functions as a not-for-profit business. We take all profits not used to support the ongoing business of the cafe and donate them to other non-profit and charity groups.So, you can actually feel good about that triple vanilla latte with a side of carrot cake.The point is, the more you support Red Rock. The more you support the community. We're talking little leagues, food banks, community fairs and festivals, art endowments, homeless advocacy, local schools, etc. It's a little way toward making our small corner of the world a better place. An old idea, yes, but a good one.
