Agencies and brands are great on the important digital stuff – coming up with innovative strategy and creative that drives business outcomes. However the actual ‘making’ of digital assets has gotten tougher over the years. A shrinking and expensive talent pool, tighter deals from procurement and shorter delivery timeframes all make digital campaign production difficult for agencies and brands. RUC was established in 2011 to allow agencies and brands to focus on digital strategy and creative, then partner with RUC to turn digital campaign ideas and art into high-quality code. In order to achieve this RUC needed local management and Project Managers, that delivered to ultra-tight turnaround times, worked confidentially if required, and charged significantly less than everyone else. Six fast-paced years later and RUC has been a trusted partner for Australian agencies and brands of every type and size.
