“RB Athleisure is a Jordanian brand that was established in 2021 by three siblings; Rawan, Bayan and Abdellatif Aladwan. From the heart of Jordan, RB offers bespoke, high quality and unique sportswear. Its designs are made with unique cuts that combine between modernity, femininity and strength. Noticing the gap in the modest activewear market, RB Fashion sought to address the lack of workout apparel that provides full coverage while still being flattering, stylish, functional and sweat-friendly, bearing in mind the ability to do sport movements effectively. After launching a survey to ask potential customers what kind of problems they have while shopping for activewear, the founders were blown away by the responses, as the majority reported that shopping in the men’s section is their way to find what they look for. RB believes that shopping should be a pleasant experience tailored to the needs of the woman body, and a way to celebrate their active lifestyles and fashion sense. There is nothing more beautiful than confidence and originality, and that’s really what inspired the creation of the modest activewear line for women in different lengths and cuts to help them feel comfortable and stylish while doing different sport movements such as running and squat. A great sign of the brand’s fast growing popularity is the customers’ response to it, as RB’s mission is to empower every woman to find her unique style with an abundance of modest options without compromising quality.”
