Overview

Rauf is a fashion brand inspired by places, travels, and exploration. The label envisions this world to be a global village with numerous art and culture and its citizens to be cosmopolitan. Where people enjoy liberty and not just respect but also immerse themselves in each other's culture. With this vision, all the products we make, encourage people to dress like a global citizen. We are a fast fashion brand that makes apparel for people to wear on their next city of exploration. We value empathy, bold ideas, positive energy, and judgment, often over experience. We hire based on these core virtues and foster a “best-idea-wins” environment. The label works with design interns to launch new collections and provide ownership to the designer for the complete lifecycle of the collection, that is from design to sales