Overview

Branding your company’s ultra-niche capabilities, within highly specialized and complex spaces such as the emerging pharmaceutical industry, requires your recognition AND differentiation by the exact PERSON at the right place and right time. There are so many unmet and underserved needs out there for the high-touch and unique patient populations within the new and upcoming pipelines of an exploding number of manufacturers. What these elusive, needle-in-haystack individuals seek are the channel partners they can TRUST will learn enough about their asset and their goals and vision, to help design and lead execution for the best channel solution. That “brand” that faces the manufacturer and their other channel partners; to assist, consult, strategize and collaborate for these ground-up product launches and patient-therapy support and management programs; truly need to serve as highly knowledgeable consultants to solidify long-term reliable relationships. This is what I envision for your organization, and why we are so excited about the opportunity to deliver our niche-branding services. It faces and serves the ultimate customer and can efficiently double as a powerful Business Development role. In emerging innovation, vendors ARE your niche-consultants. Aligning channels for maximum efficiency and patient/stakeholder outcomes using transparent motives is the “brand recognition” your organization can create. Using relevant content, being in the right place and time, co-promotion opportunities with testimonials and niche-media/conference companies, your RareChannels membership can be a key hood ornament for reaching your targets and differentiating your capabilities, as well as maximize your margins and profitability in your focused sectors for growth.