Pura Cal it’s a concept, a way of being and thinking environments and furniture. Our mission is to enable the possibility of building different, unique and achievable spaces. Our vision assumes the creation of self-identities, highlighting the spirit of each space and piece, in order to maximize the comfort and well-being, combining the design to our cultural legacy. We assume that soul is our main characteristic, and our ambition is to assign it to all objects and spaces in which we work. Having a soul is to have a history, a past, a future. It is to be unique, different from all others, without banalities, but also being "human", with virtues, flaws and inconsistencies. It is this humanization that identifies and defines us as creatives and as a brand!
