Prime is a ride-hailing and courier service provider. It provides services via its technology platforms, which include mobile applications and websites. Customers are connected to drivers or independent ride solution providers via Prime. The company provides pick-up and drop-off services across Zambia. It also connects consumers to public transportation networks and provides services to corporations for daily commutes. Connecting the Physical and Digital World Prime’s mission and strategic management aim to use technology to connect consumers with couriers and drivers. Maintain People's Safety Prime also aims to keep people safe by connecting drivers and riders by conducting a thorough background check. Driving violations, impaired driving, and any crime or violence are all investigated as part of the background checks. Emphasis on Sustainability Prime's mission also includes sustainability, as ride share (PrimePool) service ensures that more people can travel to their destination in one vehicle, resulting in fewer cars on the road. Prime also intends to become a zero-emissions company by 2040. The solution is to embrace electric vehicles and hire contract drivers with electric vehicles to provide ride shares. To begin, Prime's Green Future program aims to convert hundreds of drivers to electric vehicles by 2030. The company intends to become a zero-emission platform in Zambia, and Southern African by 2040. The platform then intends to deliver all rides via zero-emission vehicles or public transportation by 2040.
