We are a full-service agency. We think that the strongest brands are those which are anchored firmly in people's lives, generating conversations, likes, and shares. Our experience and Brand Asset Valuator, our analysis tool for more than 100 brands in Pakistan and the MENA Region, shows us that brands with the most Cultural Capital are also the strongest in terms of commitment and business value. To build brands, our role is to come up with ideas that talk to people and that people talk about.
