Overview

Pratic Studio is a multidisciplinary design practice based in Tehran. The studio began its activity in 2016 by focusing on an interdisciplinary approach of architecture and design research, and in 2017 registered its official design brand in classification of "scientific and industrial services, research and related design", under Iran National Regulations of Intellectual Property. Our activity in Pratic studio includes a wide range of design disciplines like architecture and landscape design, interior design, product design and graphic design. Currently, Pratic studio is fulfilling its main activities in two fields of “space-oriented” and “object-oriented” under the titles of Pratic [A] and Pratic [P], and it expands its design thought with the corresponding influence of these two environmental and spatial approaches. We believe that design is a verb which is mixed irreducibly with the two concepts of action (praxis and poiesis), since on one hand it originates from imagination and creation, and on the other, it is inseparable from material reality. Taking into account this introduction, it can be said that PRATIC is made by blending the terms “practical” and “poetic” whose phonetics in Persian dialect indicates practice in its general meaning. Thus, pratic is something we do under the discipline of design and it also refers to our human action in the geography and linguistic context we are in. We try to think unbounded and globally and at the same time we do locally. This is not an only professional specialty for us, but, through the practical process of design, we connect with the environment and the status quo, criticize it, influenced by it, and put the related continuous ideas in practice. Such a process will result in architectural projects, concepts and objects that make our ideas and way of thinking tangible and assessable and will criticize it again and expand it.