“Edit, Then Amplify.” If it’s marketing, edit existing locations to the optimal number then amplify the message and dominate the space. If it’s finance, edit the model to reduce noise and then amplify the impact of those few KPIs. Most of the business challenges we face, even in a technologically advanced society and complex commercial environment, can be simplified so that imperfect and flawed human beings can apprehend the present issue, consume data surrounding the obstacle, and apply a solution.” Micah Woodworth, MBA | Principal, Pres.
