Overview

Headquartered in Germany, Playvolution, is an EdTech company operating in in the age-group of 2-6 year old children. https://www.playvolution.io Playvolution offers a product at the crossroads of English language learning and mobile subscription services in the field of early education. Playvolution publishes a one year language course subscription that includes multiple physical product packages and a fun-filled world of digital content, connected with each other with a state of the art AR app. Thus, Playvolution is creating a 'phygital' product experience that caters to the needs of children in this age group. With a view to target this market segment, Playvolution acquired the animated multimedia asset branded Ben & Bella in early 2018. All Ben & Bella products, offered as part of the annual subscription, are focused on two lovable animated characters within a variety of media: books, flashcards, music, video and interactive games. These products immerse children into any new subject [immersive learning]. The ecosystem consists of an online shop, an app driven by augmented reality and a fun filled games app evaluating the learning progress and a highly personalised newsletter service providing each customer with an individual regular report and achievement certificates of their child’s learning progress. Historically, the Ben & Bella brand was marketed globally through a network of distributors and has been sold in over 30 countries as a large product package distributed through direct sales and by way of licensing, generating more the USD 20 million in revenues over the past years. On the back of this successful experience Playvolution has developed its line of product to build on this positive customer traction.