The thought of creating Planet Tota came in 2018. One prospect led to another, and what started as an IP-focused venture with movies, evolved into a full-scale alternate universe with a wide array of entertainment products like games, movies, merch and metaverse around it. Covid played a role in fast-tracking the evolution, and Gen Z and Gen Alpha got us deeply hooked onto the prospects Web3. Planet Tota is a creator-led brand. Our IP focus, coupled with our creative, game development and storytelling abilities allow us to create quality engagement avenues with quality products. It’s not an oversight, quality was repeated twice for good reasons. Planet Tota is a user-centered brand. And it’s so by design. We didn’t think of the product before the user, users got us creating Planet Tota. The evolving consumer mindsets of Gen Z, Gen Alpha, and the premise of Web3 demanded a user-inclusive/user-centered approach. Our decades of marketing expertise, invariably and involuntarily, puts consumer at the center and, naturally and effortlessly, drives our user-first thinking. Planet Tota was envisioned as a playground of collaborations. Our moments of marveling in our own creation often started with ‘imagine what’, and often ended with ‘we can do with the brands and other creators’. In the context of Web3, collaboration takes a new meaning, and needed more to stay true, so, more is what we did. Explore. Discover ways to become one with the planet.
