Overview

Expertise: Develops/implements marketing/marcom programs including product positioning, go-to-market campaigns and pricing. Works with engineering and sales to develop/enhance products. Oversees market research, competitive analysis, needs assessment and customer satisfaction. Defines metrics to analyze effectiveness and ROI. Conducts Quantitative/ qualitative global research including advanced data acquisition, analytics and reporting. Industries: IT, telecom, banking/finance, media, travel/hospitality, healthcare, corporate events. Technologies: Virtualization, cloud computing, data center optimization, SaaS, collaboration tools, device convergence, mobile devices/applications, IP content distribution/monetization. Value: Proven record as founder of two research/marketing consultancies that win by delivering verifiable incremental revenue. Deliverables are new business opportunities and high-value leads. Develop new revenue streams with data center optimization solutions, delivery of applications and content to desktops, monetizing web content, providing profitable services/solutions for convergent devices, enabling high-margin SaaS and associated professional service revenue opportunities. Create/measure performance of product and service marketing and communications programs with emphasis on digital marketing and corporate events. Builder of global teams using advanced technology to deliver value.