Paradigm Software Technologies/Nexelus is a New York-based enterprise software company providing cloud based solutions for advertising agencies, advertisers and ad technology companies. Paradigm is dedicated to helping agencies and advertisers improve campaign and project performance, while more effectively managing media spend. Through its flagship eServicesManager/Nexelus product, Paradigm enables agencies to streamline internal operations with comprehensive automation of digital campaign management, project and resource management, workflows, billing, analytics, and financial management. Paradigm’s open collaborative platform, iParadigmConnect, “connects” advertisers, agencies, and ad tech companies through standard API protocols, and enables campaign transaction processing, data exchange and analytics across multiple media channels and platforms.
