New Era. New Entrant. New Attitude. Founded by former sportscar driver Michel Orts and former SMP Racing and BR Engineering Managing Director Benjamin Durand, the Panthera Team Asia F1 Team business is the ultimate sports start-up. The business is one that's been built on all the right principles. The team is sensitive to costs and its brand beliefs centre around humanising a sport that is traditionally very secretive and staged in how it engages with audiences. The business is currently in the process of raising capital to be in a position to enter the FIA Formula 1 World Championship once the tender process has been opened up by the sports governing body.
