Overview

Ownershift was a resale solution that partnered with brands to enable and launch their own take-back program and re-commerce store. It was closed down due to serious illness. We aimed to do the hard work of resale to enable a new channel for brands that: - deepened existing customer loyalty - attracted new customers - extended the useful life of garments, a key element in a sustainable strategy - provided insights back to the design table to create garments that are more durable and profitable over multiple owners.