Overview

Developed a fully accountable “end-to-end” solution to track and optimize online media investments. Pioneered the term ROI for use with online advertisers and championed the first industry real-time ad serving and media measurement platform. Advocated performance-based media buying and employed performance-based media models among leading online advertisers and online media properties. Clients included Citi, Sony, Bose, 800-Flowers, AOL, MSN, Yahoo!, PetSmart, Forbes, MasterCard, Visa, Coty, Estee Lauder, Nabisco, Taco Bell, Disney, Cendant, Budget Car Rental, Sprint and others.