At OOHTO we attach LED display boards to the rear of autos to display advertisements. Autos are also equipped with GPS systems, which help to track the auto to assess the traffic it passed through, and the eyeballs the advertisements received. The views of the advertisements are measurable. This metric helps advertisers to estimate the return on their investments. In this country, we spend more than USD 10 billion dollars on advertisements and most businesses are unable to calculate the returns. At OOHTO the benefits are significant as it is possible to track the visibility of the advertisements and target specific segments with their brands, especially in mass markets. Moreover, the beauty is that the advertisement goes to the people - the people need not come to the advertisement. Unlike the fixed billboard with real-time access to the visibility and performance analytics of every unit of their advertisements moving through a centralised online dashboard.
