In Summer 2017 the Ontario Cannabis Consumer & Retail Alliance (OCCRA) was founded as a non-profit in collaboration with Cannabis Trade Alliance of Canada (CTAC), Cannabis Friendly Business Association (CFBA) and Canadian Association of Medical Cannabis Dispensaries (CAMCD). OCCRA aims to build a grassroots campaign Sensible ON, which aims to poll constituents across the province gathering data riding by riding on what cannabis consumers want in Ontario. The 'Sensible Ontario' campaign is advocating for private cannabis lounges and mixed model of public and private dispensaries in the province of Ontario.
