Omnichanel™ Omnichanel is a management firm focused on retail, new medias, supply chain management, technology, cryptocurrencies and cyber security today's wired world. Take a moment to think about today's omnichannel world. Disruption is almost everywhere and new technologies are paving a rapid interconnected path for the world and its economy. Major players may come to mind in communication, media, social media, banking, retail, transportation and ecommerce. Apple, Hearst Corporation, Facebook, Twitter, Instagram, Bitcoin, JP Morgan Chase, Walmart, Alibaba, Amazon, Uber, Macy's, Kohl's, Target and Carrefour are all big names on the list. Although these brands have invested heavily in technology in recent years, in the retail sector, Walmart is at it again. This year alone, Walmart invested in creating grocery pickup, and now, online orders picked up in-store are discounted, compared to the cost of picking up and buying an item off the shelves. As a result of Walmart’s continuing investment into omnichannel supply chains, more retailers will follow suit. According to Forbes magazine, customers at the retail giant, Walmart, spend an average of $1400 annually in brick-and-mortar stores, and others spend only $200 annually on Walmart’s online platform. But, consumers using multiple channels to shop at Walmart, including in-app purchases, browser-based e-commerce platforms and in brick-and-mortar stores together, as well as using online order pickup, spend $2500 annually. Today's omnichannel world is about the value of consumers using multiple channels simultaneously to socialize, shop, invest, eat, ride and share. The World, in your Hand. We'll show You the Way.
