Price low, and tell the truth. While other stores keep prices high except for special Sale Days, our theory for Old Brick was to charge our lowest price every day. Knowing how much other stores marked things up, we determined to always be 10 to 30% lower than even their "Door-Buster Blow-Outs". The whole point was to deal honestly and transparently with the public. No gimmicks. No do-or-die sales people. Just - the good stuff for a lot less every day.
