Overview

Brand Story: Nuonchic, Inc. was founded in January 2020 in the Bay Area. As an Asian woman, co-founder of Nuonchic Jayeon Kim, experienced early on the struggle of finding lingerie that fit her in stores. Just because she had a different body shape, she had to go through the experience of feeling unwelcomed, unwanted, and different. Because she struggled with her own size, Jayeon was determined to create a technology solution that would empower women to find their size and shop with ease. She wanted the invasive and very personal experience of bra sizing, to be one of comfort and ease. Who We Are: Nuonchic is an innovative e-commerce underwear and lingerie curation platform company that helps women find their perfect body and bra size with advanced self-measuring technology. With new technological innovations, Nuonchic is reshaping the underwear and lingerie industry by transforming the traditional bra-fitting and customer-driven shopping experience. Our Mission: Nuonchic believes our self-measuring technology is the best ever tool for supporting consumer shopping experience and satisfaction in the underwear and lingerie industry. There has been no innovation for bra-fitting measurement systems since 1920 even though the market and consumer’s needs are evolving. Nuonchic celebrates the confidence and empowerment all women deserve to feel when wearing perfectly fitted underwear and lingerie.