Overview

Founded out of my bedroom in 2018, NOTABOUTYOU is an independent streetwear brand which focuses on individualism and the exploration of one's path. NOTABOUTYOU features everyday streetwear items where design is inspired by a blend of hip hop culture and high-end fashion, while sharing an underlying story relevant to maybe just you and I. With collections carefully curated locally in Australia, there's a large focus on achieving high quality standards through the sourcing, testing and sampling of fabrics for each garment. Based on our custom-made patters, fabrics are then cut and sewn by a local specialist to create the desired garment. Designs are created and then applied here in Sydney, Australia ready for distribution worldwide.