NINAYO.com is an online trading platform targeting emerging markets. NINAYO.com is a tool to solve specific problems facing that sector, like: • Lack of supply visibility (buyers don’t know what crops farmers are selling) • Lack of demand visibility (farmers don’t know how much buyers are willing to pay) • Lack of logistical coordination (inefficient transportation skyrockets costs) An understanding of emerging markets is necessary to explain our value proposition. As Tanzania exemplifies these markets, consider: • 80% of Tanzania’s work force are independent farmers • Farmers have little bargaining power over the sale of their crops due to poor infrastructure and a lack of communication with food processors (markets) • Internet access has recently become widespread, even in poor and remote villages By enabling Tanzanian farmers to post their supply (crops) they gain access to a far wider range of demand. Food processors, likewise, have a much clearer view of the crops available in their region. Each side of the value chain is incentivized to use this website. NINAYO’s pilot program in Mbinga, Tanzania, confirmed this value proposition. Cash flows are quickly available by linking farmers to agricultural input advertisements at their point of sale. Through targeted advertising, Group-on type bulk deals [NINAYO organizes group deals], NINAYO can help the agricultural dealers reach their customers when the customers are able to purchase their products. As a website valuable to the final billion new internet users, NINAYO will have an immensely valuable position in the future economy. NINAYO will be on the forefront of collecting clear economic data in regions that are currently murky. The NINAYO team has the IT, marketing and business competences to scale rapidly. For a fuller explanation of the plan and team see the NINAYO Business Plan PowerPoint, or contact Jack Langworthy at jack@ninayo.com, or, +46 72 886 4005. Asante Sana!
