Niche is the Marketing Club of Indian Institute of Management, Ahmedabad. It exists to give the marketing enthusiasts something (time after time), to be fascinated by and to help understand the conundrum that marketing has become. The club aims at bringing the current student community at IIM-A, the faculty, our alumni placed at various marketing positions across a host of global companies and the recruiters together and provide them with a common platform to interact. That is not to say that we are a closed system. We are open to discussions, exchange of ideas and flow of information from other students and professionals alike.
