As we all know, marketing is not about numbers, not about sales even not about revenues. It’s all about creating and maintaining a relationship with our prospects that stays beyond the sales-purchase relationship. Like us, every business has its own fate of death. It’s inevitable. We can only delay that. And traditional advertisement, which insist prospects take note of their activities, will no longer help. Turning strangers to promoters is the only way around to delay the end game. And do you know what, we master that Art.
