We’ve set out to reshape the way our culture thinks about diamonds. The way we honor with that special someone, the way we celebrate our BFF, how we express love, and how we acknowledge special moments. We find inspiration in Mother Nature, all things unique, bold colors, and people like you. Join us. Our Beliefs We believe that diamonds should be for all, and life’s moments should be celebrated NO matter what’s being celebrated. We aren’t here to tell you how to use a diamond, or when to give a diamond or tell you how precious a diamond truly is. Instead, we desire to empower each and every person we encounter in the journey of life. We strive to safeguard every single second of time in life regardless of where we come from, what ethnic background we have, what sexual orientation we have, or what religious beliefs we uphold. We aren't defining your moments, but rather letting you define in what moment a diamond can be given. In the end, our purpose is to bring joy to your special place in time.
