Overview

We offer you the opportunity to learn about the unconscious processes that occur in the minds of your consumers with the aim of providing you solutions that can increase the performance of your business and provide you a strong competitive advantage. We use the most sophisticated biometric technologies to analyze user’s emotions and engagement while they browse a website, they watch your advertising, your brand or company logo. We conducted: -> over 500 usability tests with neuromarketing tools, -> over 6,000 hours of data analysis, -> over 12 different nationalities investigated among our tests. We offer the following services: 👨🏼💼 CONSULTING: We investigate the user experience of your digital platform (website, application, software) or we help you improve the effectiveness of your communication (video advertising, logo design, brand identity). Finally, we build an easy-to-understand document, containing all the possible optimisations that can be activated in terms of graphic, textual and persuasive communication, to exponentially improve the impact of your communication. 👨🏽💻 USABILITY TEST: We conduct usability tests on your target audience with the goal of eliminating 85% of usability problems affecting your website. We carry out quantitative and qualitative tests, with semi-structured interviews at each stage of the design or re-design process. 🧠 NEUROMARKETING ANALYSIS: We investigate the behavior of consumers in response to a marketing stimulus with advanced biometric technology: GSR, EEG (electroencephalogram), EYE TRACKING, IAT (Implicit-Association-Test). 👩🏼🏫 TRAINING: In the User Experience and Neuromarketing area. We work closely with the International Center for Tourism Economics Studies at the Ca' Foscari University of Venice.