Durable Lifecycle - We design long lasting pieces with positive impact. We are a future-oriented label that breaks new ground in terms of sustainability, design and innovation. We develop durable Swiss design with social and environmental impact. Our focus is on functionality and long wearability. We are not only concerned with the lifespan of products in the primary and secondary cycle, but think beyond their end. Circularity is not only our basis for the development of new products, it also serves as a core idea in the revision of existing processes. In doing so, we take a local and circular approach. For us, people are at the centre. That is why our collections bear the names of their producers. With this personal closeness and transparency, we want to encourage people to shop more carefully. In this way, we would like to make our personal contribution to the deceleration of mass consumption and set an example for more humanity.
